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ETA Travel Assistant

Privacy Policy

Last updated: 31 May 2026

This Privacy Policy explains how ETA Travel Assistant ("we", "us", "our") collects, uses and safeguards information when you visit etatravelassistant.co.uk (the "Site"). We are committed to protecting your privacy and handling your information in accordance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) where it applies to you.

Information we collect

  • Information you provide: if you contact us via our form or by email, we collect your name, email address and the contents of your message.
  • Automatically collected information: like most websites, we and our service providers collect technical data such as your IP address, browser type, device information, pages visited and the time and date of your visit, primarily through cookies and similar technologies.

Cookies

Cookies are small text files placed on your device. We use them to understand how the Site is used and to support advertising. You can control or delete cookies through your browser settings, and you can refuse non-essential cookies. Disabling cookies may affect some features of the Site. For more detail, see our Cookie Policy.

Google AdSense and advertising cookies

We use Google AdSense to display advertisements. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites.

  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the internet.
  • Google uses the DART cookie and other advertising identifiers to serve ads based on your browsing activity.
  • You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies at www.aboutads.info/choices or www.youronlinechoices.com.

Third-party vendors and ad networks may also use cookies to serve ads on our Site. We do not control these third-party cookies. Please review the relevant third party's own privacy policy for more information.

Analytics

We may use Google Analytics to understand how visitors interact with the Site. Google Analytics uses cookies to collect aggregated, anonymised usage statistics. This helps us improve our content. You can prevent Google Analytics from using your data by installing the Google Analytics Opt-out Browser Add-on.

How we use your information

  • To respond to your enquiries and provide the information you request.
  • To operate, maintain and improve the Site and its content.
  • To display relevant advertising and measure its performance.
  • To detect, prevent and address technical or security issues.

Do we sell your personal information?

We do not sell your personal information for money. Please note that, under some U.S. state laws such as the CCPA, the use of advertising cookies to deliver interest-based ads may be considered a "sale" or "sharing" of personal information. You can limit this by opting out of personalized advertising using the links in the sections above and by adjusting your browser and device settings.

Your privacy rights

Depending on where you live, you may have rights under U.S. state privacy laws (such as the CCPA for California residents), including the right to know what personal information we collect, to request access to or deletion of your personal information, to opt out of the "sale" or "sharing" of personal information, and not to be discriminated against for exercising these rights. To make a request, contact us at [email protected].

Data retention and security

We retain personal data only for as long as necessary for the purposes described above and take reasonable technical and organisational measures to protect it. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.

Children's privacy

This Site is not directed at children under 13, and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.

Contact

If you have any questions about this Privacy Policy, please contact us at [email protected].